In episode 15, we talk to a new type of CPG industry stakeholder; an investor. Founder and Managing Partner of H Venture Partners, Elizabeth Edwards gives us a view into the world of investing in, and growing science-based consumer brands. She takes us through the journey of what an investor looks for in the future success of a CPG brand and how to get the most out of the relationship. Don't miss this in depth discussion and advice session from a keen investor focused specifically in the CPG space.
Elizabeth Edwards • H Venture Partners
|“Only about three percent of venture capital dollars go to consumer brands, but here at H Venture Partners, we like to focus on science based consumer brands that are better for human health, better for the environment. They're incorporating a lot of technologies that are making products safer; from skincare, to haircare, food, beverage - more sustainable things like packaging and apparel - keeping things out of the landfill, or avoiding the use of harsh chemicals.”
Elizabeth is the founder and Managing Partner of H Venture Partners. Over the past 17 years, she’s invested in over 45 companies in seed through early growth equity all over North America.
Before founding H Venture Partners, she led investments for Maywic Select Investments, a Seed and Series A/B investor in consumer products and devices focused on consumer health, wellness, and wellbeing. Maywic's portfolio includes Peloton (IPO), Freshly, Farmer’s Fridge, Joy, Aloha, One Hope Wine, GoldieBlox, Happify, Barnraiser, OurCrowd, Abe’s (acquired), The Infatuation, Roots (IPO), Soma (acquired by Full Circle), and SkinnyMom (acquired by Womanista).