The Month End: Episode 18

In episode eighteen, Accountfully's CEO and Partner, Brad Ebenhoeh sits down with Managing Director of Tortoise and Volt Marketing and Ventures, Steve Luttman. To say Luttmann is a success in the high end liquor space is a serious understatement. He shares his experience bringing brands to market for big companies like Unilever and LVHM's Moët Hennessy, and dives into his passion for developing the boutique craft alcohol selections seen in Tortoise and Volt's portfolio. Selections as eclectic as a Texas Hefeweizen Whiskey, a Midwest made American Vodka, and a ready to drink Old Fashioned named after a Revolutionary War icon. For anyone interested in his proven process going from concept to branding, to successful launch, this is the episode for you.

Steve Luttmann • Tortoise and Volt

“When you're starting out, you don't know what you don't know. And trying to fill that gap with people that know is really important.”

Steve Luttmann is a drinks industry veteran with a passion for flavors fueling his adventurous spirit. He’s always full of ideas, always after novel experiences. He is also the Managing Director of Tortoise and Volt Marketing and Ventures with the goal of creating great strategic marketing and brands in the CPG food and beverage space — from startups to helping iconic brands innovate and “create heat.”

Steve’s Experience in the beverage space speaks for itself:

Matured at Unilever, he worked at LVHM’s Möet Hennessy, and created his own Spirits brand, Leblon Cachaça, Brazil’s preeminent craft spirit.

In 2016, Luttmann was recognized by Beverage World magazine as one of the top 50 ‘disruptors’ in the beverage industry.

In 2019, he launched Hercules Mulligan, a ready-to-drink Old Fashioned with a killer recipe and a blockbuster-worthy story that inspired the brand.

Hercules Mulligan is one of the most popular brands available on Flaviar; a premium spirits subscription service/club, with exclusive access to rare and original spirits, events, over 200K member reviews, and more.

More Episode Options:

Additional Resources/ Further Reading:

Download The Inventory Handbook eBook
Accounting Advice: inventory management tips for food entrepreneurs
Read more about helpful inventory management systems
Join the conversation in our CPG focused groups - The Accountfully Alliance

Where to Find and Learn More About Steve's Brands:

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About The Month End Podcast:

The Month End provides emerging inventory based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.

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The Month End: Episode 18